Today's main Telegraph poll shows the Tories down 2 and Labour unchanged. So if you were a Tory supporting newspaper, how would you spin that?
You would ignore the result of your main poll, and instead focus on the hypothetical question about whether people want a Labour government under Brown or a Tory government under Cameron. Sure enough, the Tories have a 10 point lead. Only thing is, that's exactly the same lead as last month.
So on the hypothetical question, nothing has changed. And on the 'real' question about voting intention, the Tories have gone backwards.
Must be annoying when you've paid for a poll and it doesn't give the answer you wanted....
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